Content Marketing for the Customer-Focused Marketer

Content Marketing for the Customer-Focused Marketer
Recently, I was sharing notes with a fellow marketer who thought he was doing his customers a favor by not participating in the "digital hoopla" surrounding today's personalized marketing strategies. The reasoning, he said, was because the company felt …
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Should You Hire A Journalist For Your Content Marketing Team?
Should You Hire A Journalist For Your Content Marketing Team? image Reporter drawing In his recent book, Epic Content Marketing, Joe Pulizzi remarks that many of us marketers and our organizations are becoming – or have already become – publishers.
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Don't be a content marketing one-hit wonder
Or is slowly building a loyal, steady base of viewers or readers a better approach for your content marketing? If it's the latter, creating quality content consistently could be more important than creating viral clickbait. Just a thought for the next …
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