Content marketing in 2015 — research, not predictions

Content marketing in 2015 — research, not predictions
The scene thus set, let's look ahead to the new year and what it will bring insofar as content marketing is concerned. Based on my research in the field, I'm seeing seven overall trends in the field that will develop and strengthen in the coming year.
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Were You Planning For Content Marketing Success?
If so, how did you do? If you want to be successful at content marketing, wouldn't it make sense to start by having a goal to achieve one step at a time? If so, how do you do that? It is easy! Make a goal, and then break it down into measurable success …
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How SaaS Marketers Can Create A Killer Content Calendar This Year
And it's a time to resolve your content will be better than ever. Just as you won't get in shape without a detailed plan of action, you can't achieve your content marketing resolutions without a roadmap: Your editorial calendar. If staring at a blank …
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