Content Marketing in the Digital Age – May 12th
Event on 2015-05-12 18:00:00
Today’s customer is more media savvy and social media-flooded than ever, so the blanket content approach won’t cut it anymore. Marketers must focus instead on creating personalized, entertaining content specific to each stage of the customer journey.
Fear not, creating a custom content marketing strategy that feels personal to each customer isn’t as difficult and time-intensive as it sounds. Join the Digital Professional Institute and Jason Abrahams, Vice President of Marketing for Root3 Growth Marketing, for a workshop that will teach you best ways to strategize and create a custom content program for your business.
This workshop is perfect for small business owners, entrepreneurs and marketing professionals looking to strengthen their marketing strategy, promote their business across new mediums, or just develop a better understanding of why custom content is the future of marketing.
By the end of the workshop you will be able to:
- Understand the shift in marketing to digital channels and tools
- Describe specific and actionable custom content ideas that can be used at different points in the customer journey
- Articulate how different types of companies can leverage custom content to strategically align with sales and customer growth goals
About the Instructor:
Jason Abrahams is vice president of marketing for Root3 Growth Marketing, a Chicago-based agency focused on developing long-term success strategies for high-growth businesses. Acting in many cases an an outsourced CMO for his clients, Jason is charged with developing and executing brand strategy for clients across the country. He oversees a team of internal and external resources who are focused on executing both digital and traditional marketing tactics to drive customer base growth, digital conversions, and overall brand development for its clients.
Prior to joining Root3 in November, Jason oversaw marketing strategy development and execution, including major rebranding efforts, at Rightsize Facility Performance/Office Furniture Center, a turnkey provider of office interiors and facility services, Club Colors, a brand management and promotional products agency, and National Gift Card, a leading supplier of gift card solutions for the incentive industry. He has also held marketing, sales, and business development positions at KemperSports/KemperLesnik and THG Sports. Jason holds a BBA from University of Miami (FL) and a MBA from DePaul University Kellstadt Graduate School of Business.
About Digital Professional Institute:
The Digital Professional Institute helps creators, builders, hackers, tinkerers, techies, marketers and entrepreneurs turn their passions into their life's work. We offer part-time and full-time 10-week courses in Digital Marketing, Social Media Marketing, Web & Mobile App Programming and Digital Media at our downtown Chicago campus, online, and on-site at corporate clients. Our instructors ensure that our real-world, on-the-job learning content and case studies are backed by the academic rigor of higher education, so that you can leave our classes ready to make an impact on your organization
at Flashpoint Academy, Screening Room
28 North Clark Street
Chicago, United States