Content Marketing Institute Publishes New Book, Brands in Glass Houses

Content Marketing Institute Publishes New Book, Brands in Glass Houses
CLEVELAND, Sept. 24, 2013 — /PRNewswire/ — The Content Marketing Institute announced today the release of the new book, Brands in Glass Houses: How to Embrace Transparency and Grow Your Business Through Content Marketing, showing …
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Content Marketing Is the New Black
In the last few years the words "content marketing" have become buzzwords in the corporate business, marketing, digital and media space. But what is it really? Content marketing as defined by the Content Marketing Institute (CMI): Content marketing is …
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12 Tenets of Content Creation [Infographic]
When thinking about content marketing, we often have visions of SEO bliss and customers lining up to buy our products. But such thoughts fade quickly when we're down to the nitty-gritty of producing measurable results from our actions. The problem isn …
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