Content Marketing Is A Strategic Solution To A Strategic Problem

Content Marketing Is A Strategic Solution To A Strategic Problem
Content marketing is not going away. But it needs to become institutionalized and understood as a strategic approach to marketing across the enterprise landscape. Consider the facts that content marketing is the top priority for many CMOs and yet most …
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4 trends developing in content marketing in 2015
Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends? According to the Content Marketing Institute, 93 percent of …
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10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
10 Tips to Plan B2B Content Marketing and Maximize Lead Generation As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. “Content is King”, “Content is Queen”, …
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