Content Marketing is Hard – 7 Lessons Learned

Content Marketing is Hard – 7 Lessons Learned
Content marketing is currently a 'buzz' phrase at digital marketing conferences. It is also showing up in recent marketing surveys as a primary marketing tactic and something that marketers intend to start or to spend even more money on this year …
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Content Marketing Program Strategies
For content marketing programs to be effective, organizations can deploy a variety of marketing strategies. Regardless of the strategy however, a specific content marketing action plan must be created. The plan objectives should then cascade down to …
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The State of Agency Content Marketing in 2015: Failing without Technology
Advertising evokes certain nostalgia for the days when clever copy and product pitches were enough to entertain customers. In the heyday of traditional advertising, writers combed through copy to ensure every word had meaning and every image served a …
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