17 Replies to ““Content Marketing” Is King AGAIN???”

  1. Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way… and well hello YouTube!

  2. Right on the money Gideon. But also I would add that the quality of content has to be very high because of Panda. Also I think that it is important to create and manage your Google+ profile page which is now integrated with YouTube. And Google+ signals are important for YouTube video ranking.

  3. Over the last two years “content marketing” has become one of the latest buzzword in the business world. But the strange thing is that content marketing has been around since the beginning of the interwebz! So why the resurgence over the last two years? And why YOU should seriously start thinking about content marketing as a business growth strategy…

  4. +Gideon Shalwick Thank you for such great insight. Timing was funny because I was at a meeting last night with a guest speaker talking about this and I was like, huh, isn’t that a given? But what you said re why it’s the thing “now” makes sense to me. Appreciate you sharing with us!

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