Content Marketing is Strategic Solution to A Strategic Problem

Content Marketing is Strategic Solution to A Strategic Problem
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not …
Read more on Business 2 Community

How a Style Guide Can Help You Overcome Enterprise Content Marketing
Natasha Jen, a designer at Pentagram, had a problem that directly related to enterprise content marketing. She and her small team of four designers were tasked with creating an identity for the US Pavilion at the Venice Architecture Biennale that …
Read more on The Content Standard by Skyword

Content Marketing in 15 Minutes a Day: 3 Content Hacks #12experts
Welcome to Day 2 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the …
Read more on WordStream (blog)

This entry was posted in Content Marketing and tagged , , , , . Bookmark the permalink.

Leave a Reply