Content marketing key in B2B space

Content marketing key in B2B space
“Security products are like insurance. Users don't buy them alone,” said Eric Chong, senior director – channel marketing APAC at Trend Micro. The company's products protect gateways, data centers and cloud environments, amongst others. Due to the …
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Is There a Crisis of Confidence in Content Marketing?
There's no longer any doubt that content marketing is playing a central role in the marketing efforts of most B2B companies. The annual content marketing surveys by the Content Marketing Institute and MarketingProfs have consistently shown that about …
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Tools That Enhance Your Content Marketing Efforts
The success of your content marketing campaign will depend on the volume of meaningful audience you attract. With the help of PRWeb, you can generate buzz by sending search-engine-optimized press releases that promote your most valuable online …
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