Content Marketing Lessons From the Battle Between Amazon and Hachette

Content Marketing Lessons From the Battle Between Amazon and Hachette
Content marketing takeaway: Customers don't want to be sold to; they want to be educated. By visiting your website, they've expressed an interest in learning, which is your opportunity to teach. A transactional approach may result in a sale, but an …
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5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy
The same can be said for the content that you create for your website, guest posts, and social media channels, provided that it's developed with selling in mind. Understanding the basics of effective copywriting helps drive the creation of a content …
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Storymaking: The Next Evolution in Content Marketing
True, a brand's origin story (think of Apple, HP) can be useful, but the true power in storytelling is when brands create products and content that motivates audiences to talk about the brand and keep them top of mind in ways far less intrusive than …
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