Content marketing lessons from Unilever
Content marketing has now gone mainstream as it features at the nucleus of the marketing mix of all the leading brands. Indeed content marketing has come of age. The What's For Dinner (W4D) and Be Beautiful campaigns demonstrate the kind of results …
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A Decade of Content Marketing
I like telling stories, and on occasion even have something worthwhile to say given all the high profile assignments on which I've worked over the years. I rarely think about what motivates me to post online or which platform(s) my musings should reside.
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