Content Marketing Now Comprises 40% of LinkedIn's Ad Revenue

Content Marketing Now Comprises 40% of LinkedIn's Ad Revenue
LinkedIn generated revenue of $ 119 million selling ads during the first three months of 2015, a 38% increase over the year-earlier period, the company said Thursday. But the outlook for the second quarter and full year was weaker than expected, and …
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Brands as Publishers: Success Follows Successful Content Marketing
And this strategy works: The most successful content-marketing brands in the business are producing content that rivals that of traditional publishing houses, both in quantity and quality. What's more, various categories of tools that facilitate …
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