Content Marketing Optimisation > How to Avoid Future Penalties

Content Marketing Optimisation > How to Avoid Future Penalties
The perfect example of early stage content marketing is guest posting. It's a relatively straightforward and immediately impactful way of leveraging content for visibility and links. The problem is mistakes are made and anchor text is overused, or …
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Content Marketing Made Easy: 7 Blog Post Formats You Can Copy
While there's no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn't mean that it's easy! Cranking out consistently good content requires an incredibly high level of …
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Content marketing and SEO: how will they evolve in the future?
Google's continuing moves to penalise marketers 'chasing the algorithm', and to reward those who produce useful and valuable content, is one of the principal reasons why content marketing has emerged as a hot topic over the past 18 months. The majority …
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