Content Marketing Playbook

Learn how companies are using content marketing to grow their social channels and drive real pipeline.

2 thoughts on “Content Marketing Playbook

  1. That’s a good point. We set guidance for our marketers at 2 posts a week for a couple reasons. First, we didn’t want it to feel like an overwhelming task. If they can do 2 posts a week consistently, that’s great. Second, we wanted to make sure our teams focused on quality over quantity. We need to respect that our fans have invited us into their living room. Just like email marketing if you get good at relevant, personalized messages, you can increase frequency over time.

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