Content Marketing Shark Anatomy: What Makes A Great Marketer?
What do content marketers and sharks have in common? In a word: efficiency. To quote Richard Dreyfus in Jaws, “It's really a miracle of evolution. All this machine does is swim and eat and make little sharks, and that's all!” Like sharks, as content …
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Under Armour Uses Star Power to Boost Content Marketing Efforts
As part of a new digital content marketing initiative, Carolina Panthers quarterback Cam Newton is starring in "Huddle Up," a video series created by sportswear retailer Under Armour. The catch? Under Armour isn't mentioned once in the videos.
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Lexus is putting its global marketing heads together
TOYOTA CITY, Japan — Lexus has overhauled global marketing to help leverage creative input from around the world, cut costs and deliver more consistent brand messaging. The first vehicles benefiting from the new strategy are the NX compact cross-over …
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