CONTENT MARKETING: Should Media Firms become Content Marketing

CONTENT MARKETING: Should Media Firms become Content Marketing
Published: 10/14/2013. In this week's article of our series on"content marketing", presented by Skyword, Patricia Travaline, Skyword's Marketing VP, analyses how media companies are becoming like content marketing agencies. Creative Commons License.

Startup eSalon Uses Content Marketing to Fuel Massive Growth
Content marketing is fueling business growth in major ways, and in many cases, it's pushing out traditional marketing methods like display ads and costly keyword bidding. In fact, 91 percent of marketers are already using content marketing to achieve …
Read more on Business Insider

The 6-Second, Stop-Motion Trend in Content Marketing
And smart marketers want to steal good ideas at the beginning of a trend, not at the end. And there's a trend out there that I suspect is reaching its end. I refer, of course, to the 6-second, stop-motion Vine video in which a brand shows just how cute …
Read more on Forbes

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