Content Marketing Show and Tell Night (October 2013)

Content Marketing Show and Tell Night (October 2013)
Event on 2013-10-16 18:30:00

Content Marketing Show and Tell Night (October 2013)

Wednesday, October 16th from 6:30 pm to 9:30 pm


Our first Meetup was a huge success and a sell-out.  We had over 100 people sign up – twice the capacity of the room! The next event will be our Content Marketing Show and Tell at 6:30pm on October 16th at the Cambridge Innovation Center, located at One Broadway in Kendall Square (in the 5th floor Venture Café kitchen).


Our Content Marketing Show and Tell event is an informal event for anyone working on a content marketing campaign that would like to compare notes. Come to learn about SEO, Google Authorship, hiring writers, researching the competition, developing vivid persona docs, blogging for real, content marketing landing pages, webinars, guest posting, email marketing automation and anything related to content marketing.


Our members are both experienced and novice marketers, who come to get their questions answered, seek advice to specific problems and learn new strategies from their peers. Our agenda will be tailored to your questions, so bring your projects and the specific challenges you would like to discuss.


Leading the discussion will be Dale Bertrand (Founder of Greenway Media), Will Brierly (Owner at Snowrunner Productions) and Guiseppe Frustaci (Principal at InnoVox Marketing).  These three experienced digital marketers head marketing agencies with deep knowledge of content marketing, search engine marketing, and PR and PPC advertising.


Directions to the CIC:


About the Organizers:

Dale Bertrand (Founder, Greenway Media) has over a decade of search marketing experience. In his current role, Dale oversees projects involving organic SEO, AdWords and lead generation. His clients are primarily venture-backed startups, including several TechStars Boston companies. Prior to founding Greenway, Dale started two online lead generation businesses providing search engine based customer acquisition services to clients in the wedding, corporate events and education industries. In his spare time, Dale enjoys tennis, skiing and urban adventures with his two kids.

Will Brierly (Owner, Snowrunner Productions) has been in the publicity and marketing industry for over ten years with his company Snowrunner Productions. Over that time Snowrunner has successfully promoted a wide range of clients from the gaming world as well as international universities, hospitals, Grammy and Emmy-award winning performers and TV shows.  Will's work has been featured in the Wall Street Journal, CNet, Mashable, Kotaku, NPR and numerous national media outlets. 

Giuseppe Frustaci (Principal, InnoVox Marketing), is a marketing professional with a focus on digital performance marketing. Specializing in PPC, he has managed M+ in marketing budgets for clients such as, Procter and Gamble, and Novartis. Particularly interested in early-stage market testing methods for startups, Giuseppe has worked with (.2M in funding), (.7M in funding), and Statement1. 

General Assembly is a global network of campuses for individuals seeking opportunity through education in business, design, and technology. They offering practical training in a variety of formats, ranging from single-night classes and live streams to multi-week intensive training programs.

Venture Cafe is a program of the Venture Café Foundation (VCF), the not-for-profit, public-purpose sister organization of the Cambridge Innovation Center. Its mission is to enable fresh and useful conversations, and to provide a resource for the Boston entrepreneurial and innovation communities.  

This event occurs at the Venture Cafe located at the Cambridge Innovation Center, One Broadway, 5th Floor. Visitors must comply with Venture Cafe attendance policies (see for more details.)

at Cambridge Innovation Center
1 Broadway
Cambridge, United States

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