Content Marketing: What SMBs Need to Know in 2015
Content marketing is set to become a larger influence in the small business market in 2015. We spoke with industry to get the low-down on the future of content marketing and to find out how small business operators can make the most of it.
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In boon to content marketing, Flipboard launches 'Promoted Items'
Starting Feb. 1, Flipboard readers will begin to see a new type of ad on the platform — articles, videos, products and photos that mimic editorial content and will be known as "Promoted Items." Levi's and NARS Cosmetics will be among the first …
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Del Monte Experiments With Content Marketing
A Del Monte Foods content marketing campaign that ran through the Thanksgiving holiday put green bean casseroles on more tables, and achieved consumer interaction rates 220% higher than the benchmark industry average of 30.72%. Each piece of …
Read more on MediaPost Communications