Content Marketing Workshop: Creating Better Customers – Change the way your business communicates using the principles of content marketing

Content Marketing Workshop: Creating Better Customers – Change the way your business communicates using the principles of content marketing
Event on 2015-12-10 08:30:00
Schedule 08:30 – Arrival with light breakfast 09:00 – Workshop begins 11:00 – Short break 13:00 – Workshop ends with light lunch 13:30 – Close What is content marketing and how can your organisation benefit? The most common questions we get asked about content marketing are: What is content marketing? How can our business benefit from embracing the principles of content marketing? Why do we need to embrace content marketing in our organisation? What should we expect from implementing a content marketing strategy? How can we implement content marketing effectively? How can we make sure our whole team are bought into this new way of marketing? These are all valid questions and concerns and exactly what we will cover in a content marketing workshop. What are the objectives of a content marketing workshop? This initial introductory workshop has several objectives: Give you a full understanding of what content marketing is Change the way you think about your business and the way you communicate Provide direction for your content marketing strategy Open your mind to the possibilities of content marketing Present to you the business case for content marketing (i.e. the why) Generate new ideas and unlock your potential Answer any specific questions you have about content marketing and your organisation What will be covered during a content marketing workshop? When we are facilitating a workshop session, we try to keep it tight but loose. In other words, we have a schedule of what we would like to cover, but we also allow for discussion and any specific challenges and questions you may have. Here’s a snippet of the main elements that we will be discussing: What is content marketing? Why content marketing? How Google works Changing consumer behaviour What to expect from content marketing How content marketing impacts the traditional sales process How to implement and execute content marketing Goals and objectives of content marketing Generating ideas for your content marketing A note from Chris… What I love the most about delivering and facilitating content marketing workshops is watching people get excited and animated about their business. In such a short space of time people are able to generate fantastic ideas about how they can change the way they communicate with their audience. It’s truly amazing to have the opportunity to witness people change the way they think about sales and marketing. – Chris Marr Recommendations Bruce Hydes – Founder/Director, Edgar Stewart “I had hovered around content marketing for the last few years, doing minimal posting onto LinkedIn, etc. In truth I probably had my head in the sand around this topic – did not know enough or too busy to be bothered with the hassle. However, I was introduced to Chris Marr and Learning Everyday by my Co-Director. We agreed to have an initial meeting around how it works and how it might help our business. On first reflections I really bought into Chris, he is well read, researched and very passionate about this area of marketing. What really got me was how quick he was to grasp how this concept could support our recruitment business. He was also not a hard sell type of guy which would have turned me off. The beauty of content marketing is that it is the start of a long journey and even small steps can bring results. We are moving towards the implementation phase and trialling a few ideas in one part of the business. This suck it and see approach helps us, as too much too soon would not work. Having now begun to understand how content marketing could shape our professional image and reputation both as a business and individually, the investment of time and effort is a gimme rather than a chore. We look forward to a long and fruitful relationship with Chris and his team.”

at Edinburgh Training Centre
16 Street Mary s Street
Edinburgh, United States

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