Content Marketing World 2014: What is "Content Marketing," anyway?

Content Marketing World 2014: What is "Content Marketing," anyway?
Content Marketing Institute's founder Joe Pulizzi jokes with actor William Shatner at last year's Content Marketing World conference in Cleveland. With this year's event projected to be even bigger than last year's more and more people are asking "What …
Read more on The Plain Dealer – cleveland.com

Beloved tail animals live on in Frontier's new look, marketing campaign
The new livery and marketing campaign will "symbolize the change in Frontier," Siegel said. "We are repositioning to deliver lower fares to the customer but doing it with a product that is reliable and built on customer friendliness," he said. Phoenix …
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This is Sega's 0 million marketing plan that failed to save the Dreamcast
The following press release from E3 1999 explains, in depressing detail, Sega's strategy for marketing the Sega Dreamcast to a world that would ultimately welcome it with cool indifference, leaving arguably the first modern video game console to slowly …
Read more on The Verge

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