Content rules even in marketing campaigns

Content rules even in marketing campaigns
“BBC StoryWorks used the innovative facial coding methods offered by CrowdEmotion to prove that when made transparent and properly executed, brands can use content-marketing to heighten emotional engagement and enhance brand perceptions with …

At luxury hotels, pets provide soothing experience – and a marketing opportunity
“They want quality, but they don't want it delivered in a stuffy, formal way,” said Pam Gilbert, director of sales and marketing at the latest Fairmont to bring in dogs, in Scottsdale, Ariz. “They want an experience that allows them to relax.… The …
Read more on The Globe and Mail

89% of B2B Marketers Have Predictive Analytics On Their Roadmaps For 2016
These and many other insights are from How Predictive Marketing Analytics Boosts B2B Business Performance (PDF, free, no opt-in, 13 pp.). EverString commissioned the study with Forrester Consulting to gain additional insights into adoption of …
Read more on Forbes

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