Content Strategy: Setting up your Strategy for Results
Event on 2015-05-07 18:30:00
About This Workshop
Content has always been a conduit to creating conversation on the social web which is the best way for customers to discover your solutions and how they may be able to integrate them into their day-to-day. In this course we will go through a number of ways to build a winning strategy in this emerging and constantly evolving field of communication. Takeaways
- Who are your customers?
- Establishing objectives
- The Neuroscience of Content
- Behavioral Targeting
- Key Performance Indicators – What does success look like?
About the Instructor
Geoffrey ColonGrowth Marketer,
Geoffrey Colon is a Growth Marketer at Microsoft for the Bing Ads product based in Bellevue, Washington. In his role, Geoffrey leads a scrum team of social media marketers and data analysts who create, execute and measure digitally-driven strategies to help drive education and adoption of the Bing Ads product by small to medium sized businesses and premium marketers and advertisers. He is also a subject matter expert on personal branding, the DIY economy, social data, socializing the enterprise, content marketing and disruptive innovation.
Prior to joining Microsoft, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. In that role, Geoffrey created and executed tactical social strategies for a variety of business divisions within IBM including Mobile, Cloud, Systems and Technology, Midmarket, Software and the Smarter Planet brand. He authored several of the top thought leadership pieces for the agency including one on content as the new currency for Fast Company.
Colon has spent 20 years in digital marketing working for and with several of the most influential brands including Coca-Cola, Kraft, Spotify, Netflix, American Express, The Economist, UPS, USA Network, WWE, History Channel, A&E, Food Network and Smirnoff.
Mr. Colon is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Communications and a minor in Political Science. He has over 20 years of experience in left-of-center marketing techniques.
Geoffrey is host of the weekly podcast Disruptive FM on the Spreaker network, is a LinkedIn influencer and blogs at FuturistLab.Tumblr.com. He has been quoted in various publications and media outlets including Marketplace, NPR, Wall Street Journal, Billboard Magazine and Digiday. Colon is currently working on his first business book “Disruptive Marketing, Disciplined Results” due out in January 2016 on AMACOM Publishing.
You can follow him on Twitter @djgeoffe
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