Contrarian Content Marketing: How to Zig When Everyone Else Zags

Contrarian Content Marketing: How to Zig When Everyone Else Zags
Confession: I'm a content marketing manager who hates most content. It's all so boring! It's true in the consumer world – as Choire Sicha, co-founder of The Awl, just said in an interview for The Atlantic: I opened up my Digg reader the other day …
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Interesting Infographics: How Valuable Is Marketing Automation?
According to recent survey results from OnTarget Consulting and Research and Heinz Marketing, companies that utilize marketing automation really do experience marketing automation success; however, this occurs amid the second and fifth years of …
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Retail Marketing
NRF's CMO Council serves as the primary advertising and marketing voice for the retail industry. The council is open to any NRF retail member CMO or an organization's most senior marketing position. A diverse group of talented executives has already …
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