Conventional media: more relevant than ever in a social media age (Guernsey)

Conventional media: more relevant than ever in a social media age (Guernsey)
Event on 2015-10-14 08:30:00

Highly acclaimed author, TV commentator, political communicator and media relations guru, Alex Singleton, is leading a two-hour presentation and Q&A session in Guernsey on 14 October. The former Telegraph journalist and leader writer will challenge communications professionals on the widely held belief that social media has replaced traditional news outlets.

In the presentation he will cover areas such as:

  • Why conventional media is an essential part of successful social media campaigns
  • Why journalist redundancies have elevated the effectiveness of PR practitioners
  • how the reach of conventional media gives a high return on investment
  • The best ways to pitch to the media
  • The 'magic hour' for pitching to a national newspaper
  • Good and bad approaches
  • Why social media means embargoes work better than ever before
  • How content marketing and major media fit together
  • How to persuade major media to include hyperlink

Please note, places are non-refundable.

at The Duke of Richmond Hotel
Cambridge Park Road
Saint Peter Port, Guernsey

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