Core and More Technologies Helps Customers Achieve Widespread Internet Marketing Success

Port Monmouth, NJ (PRWEB) February 04, 2013

Core and More Technologies, a New Jersey Based provider of internet marketing and website development services and a Google AdWords Certified Partner, is pleased to announce record results for their customers in 2012.

Customers averaged upwards of 63 percent overall annual traffic gains. For the fourth quarter, average overall site traffic was up 33 percent over the same period in 2011. A primary driver was traffic generated through organic search queries. Organic traffic was up 46 percent annually and showed a fourth quarter average gain of 50 percent over 2011. This also represents average gains of 96 percent over 2010. The company also reports that the average of new site visitors across all paid search campaigns exceeded 90 percent.

With a customer average of over 50,000 site visitors per month, these numbers are significant.

This data further validates Core and More Technologies as one of the most reputable and effective online advertising agencies in the United States today. Not only have they helped customers to double overall site traffic over a two-year span, they have also developed cost-effective ways to measure tangible return on investment through integration between web-driven leads and existing CRM systems. This is a necessity, as it enables the ability to trace the source of closed revenue directly to the search term or ad campaign from which the opportunities originated.

“Our search marketing activities are yielding tremendous results for our customers. Interest-based targeting through the Google Display Network, which reaches 92 percent of internet users in the U.S., enables us to influence the procurement process at the very top of the purchasing funnel. When someone enters a search query into Google, they are often well along in the process and know what they are looking for. However, by placing advertisements across Google properties beyond search, such as Gmail, and targeting only those who have shown an interest in categories relative to our customers products, we enable prospective buyers to find our customers, rather than our customers finding them. This changes the entire dynamic, and is the primary reason why unsolicited approaches like email marketing are dead. Online marketing is all about attraction, not promotion. said Andrew Young, President of Core and More Technologies. Also, world-class reporting via the Google AdWords platform acting in conjunction with our own CRM integration capabilities has empowered our customers to measure the return on their internet marketing investment with complete transparency.

Research shows that nearly 6 out of 10 consumers initiate their purchasing process using a search engine. Marketers also need to consider that Google owns a consistent 80% of global search engine market share. This is why Core and More Technologies has invested the time and training to become a Google AdWords Certified Partner. In addition to that, they have developed a keyword ideation process which enables long term organic search improvements proven to generate highly relevant site traffic. This makes their approach to internet marketing multi-dimensional and very comprehensive.


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