London, UK (PRWEB) May 08, 2013
In 2010, the worldwide toys and games sales surpassed a USD 132 billion mark. Online games form the fastest growing market segment. The US, France, Japan, the UK and Germany are amid the leading country markets driven by the constantly rising demand, high living standards and importance of leisure-time activities.
The global toys and games market is predicted to witness marginal single-digit growth through 2015, primarily driven by the emerging markets and console releases. By 2015, Asia-Pacific is likely to move to the fore and become the dominant traditional toys market. It is expected to account for almost 30% of the overall sales mainly due to robust growth in China and India.
New research report Corporate Strategies in Emerging Toy Markets created by Euromonitor International Ltd has been recently published by Market Publishers Ltd.
Title: Corporate Strategies in Emerging Toy Markets
Published: April, 2013