Counterproductive Search Engine Optimization

Counterproductive Search Engine Optimization
If search engine optimization brings the wrong customers to the wrong pages then everybody loses. A while ago I wanted to buy a desk phone. I searched for “desk phones” and one of the results that came up was Viking Direct. I clicked on the link, which …
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Why Website Optimization Trumps Search Engine Optimization
The distinction is important, because to many companies and marketers, SEO gets most of the attention. Most SEO efforts are focused on following the ever-changing nature of search engine algorithms. With over 200 ranking algorithms in Google's system, …
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