Crafting A Digital Marketing Strategy For Your Audience

Crafting A Digital Marketing Strategy For Your Audience
With the potential of digital marketing becoming increasingly evident to all businesses, companies are allotting more of their budget to establish their ground in the digital sphere. However, keep in mind that no matter how much a brand invests in its …
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Terms of Engagement: The New World of Marketing
For years, marketing was a conversational one-way street – a veritable monologue with customers. With the rise of the digital world – think websites, social media and mobile phones – that type of communication no longer cuts it. Now, a successful …
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The rise of the marketing technologist
Back in the day, we might have said marketing fell squarely into the realm of art, not science. Marketing deals with communication and emotion, perhaps some psychology. When business began to use the Internet, many organizations relied on IT …
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