Crafting a Standout Social Media Strategy
Event on 2013-08-22 08:00:00
Publishing for Business
The tool set for communicating with your customers has changed for the better. Social media plays a large role in customer service, sales, and marketing – and it is growing faster than any promotional channel ever has in the past. This growth has created a need for businesses to connect and align their blogs, sales funnels and email marketing efforts to their Facebook, Twitter, LinkedIn and YouTube accounts.
It is important to define your messages, target market and goals; however, more important than the tactics and promotional channels that carry your messages is the strategy behind the messages. When information gets cloudy, people tend to focus on things that remain consistent – the consistency with what you do, who you serve, and how you connect with them.
Establish which social media tools are right for you
Tips for controlling your messages while expanding your team
How to incorporate a content schedule while allowing for spontaneous creativity
Content distribution tips and tricks
Incorporating Search Engine Optimization (SEO) to target new customers with your content
Setting goals that reflect your company and have the ability to track them
You will learn:
How to position yourself as the expert in your niche
How to control your message consistency
How you can control social media through positive messaging
How to use technology to your advantage when pushing out your messages
How to measure your social media ROI in terms that make sense
See Available Classes »
“We were very excited to have Jason Kocina present at our annual conference this year. Jason did a great job of sharing his insight on facebook as well as other social media to a group who was very diverse in knowledge of social media. The classes were very informative and even the people who thought they really knew a lot about facebook left with new ideas to try out. Thank you so much to Kocina Branding & Marketing Company for helping to make these informative classes possible!”
– Jenny Mann
New Store Coordinator, Clothes Mentor
at Media Relations, Inc.
350 W. Burnsville Parkway, Suite 350
Burnsville, United States