Crash Course in WordPress – Session 4: WordPress Strategy for Businesses

Crash Course in WordPress – Session 4: WordPress Strategy for Businesses
Event on 2013-03-27 17:00:00

About the Series

If you want to have an awesome WordPress site, this class will help you get there. WordPress is the most popular publishing platform – in fact, over 20% of new domains registered are running their sites on WordPress.

Musicians, photographers, creatives, magazine, nonprofits, and small business owners are all running their sites on WordPress – and you can too.

After this class is done, you'll have your very own kick @$ $ WordPress site, hosted on We will also review how to setup WordPress on your own host, install plugins to extend its functionality, embed video, and setup photo galleries to display your work.

Here's a quick overview of the class syllabus
– Review the ecosystem of WordPress
– Review comparable solutions
– Setup a working site on
– Add photos and video to your About Page
– Build Contact Page
– Build Portfolio Page
– Edit sidebars
– Edit Menus
– Review next steps to launch your site

Every class will offer students an opportunity to show work in progress and get class feedback.

Requirements for all classes :

– Please setup an account with before class starts. Even if you already have a WordPress site setup, please also make sure you create an account with

– Please bring your own computer with wifi ready to go.

– You can download the class syllabus here :


Session 4 WordPress Strategy for Businesses
Hosting? Check. Content? Check. Layout? Check. Strategy? Check.

Now it's time to put your site in front of people. During this session, we'll look at integrating social media icons widgets into your site. We'll also review SEO strategies and talk about how people can stay engaged with your site and your organization.

Need help coordinating email newsletters, subscriptions, and reviewing content strategy? We'll cover it all in this session.


What this series is not :

It is not intended to be a general computer class. Please be comfortable using your computer, and moving files around. If you can type emails and send attachments, you'll be in good shape.

Also – because it's a group setting, we might not be able to address particular issues with themes and hosting settings. While we'll be customizing pre-built themes, we won't be creating a theme from scratch.

If you are looking for a more customized or individual approach, an individual one-on-one session might be better suited for you.

So enough about what this class is not. What this class is? An opportunity for you to kickstart your site's progress and get your WordPress site launch ready.


About Jaki Levy, Founder at Arrow Root Media

Jaki Levy has been teaching classes on WordPress for 5+ years and has helped 300+ individuals launch new WordPress sites. In 2006, he founded Arrow Root Media, a new media production and consulting company based in NYC. Jaki has worked with multiple non-profits and arts organizations, including: Issue Project Room, The Field, Dance/USA, Rockaway Waterfront Alliance, Queens Council on the Arts, DanceBrazil and Soundstreams.
Jaki's online initiatives with Misnomer Dance Theater helped the company secure over .25 million in grants to help develop new initiatives for the arts. He was also the recipient of Cisco's k Digital Incubator grant.

at The Hub, San Francisco
located in The S.F. Chronicle Building
San Francisco, United States

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