CREATETHE GROUP Appoints Toby Evers and Rick Albert as New Managing Directors of Morpheus Media

New York, NY (PRWEB) December 19, 2013

CREATETHE GROUP, a leading provider of technology services, today announced Toby Evers and Rick Albert as Managing Directors of Morpheus Media, a CREATETHE GROUP company.

Striving for continued innovation and client satisfaction, Morpheus Media co-founder and Chief Media Officer Shenan Reed will progress into an executive advisory capacity to steer the companys future evolution.

Effective immediately, Mr. Evers and Mr. Albert will spearhead CREATETHE GROUPs media operations and play a central role in providing the market with a continued flow of innovative media services and products with a particular emphasis on the unique integration of CREATETHE GROUPs proprietary media technology and personnel expertise in serving brands across all verticals.

Mr. Evers is also founder and CEO of Toby Evers Consulting LLC, a digital marketing agency specializing in a proactive business model approach to helping brands create comprehensive and ROI-driven digital media strategy.

Mr. Albert is also President of Swoop, a global brand laboratory that harvests consumer insights to drive media strategy innovation. They have combined experience in media strategy for brands across a variety of verticals including apparel and accessories, travel, consumer packaged goods (CPG) and media.

Mr. Evers & Mr. Albert will benefit from the synergy in continuing to direct their enterprises whilst pioneering the growth of CREATETHE GROUPs media offering.

Toby previously played an instrumental role in the strategic growth and impeccable delivery program of Morpheus Media. We are excited to welcome Toby & Rick to CREATETHE GROUP and look forward to this partnership further strengthening the value proposition of our media business in relation to our other core technology service offerings: creative, content and technology, said Jamey Hargreaves CEO CREATETHE GROUP.


CREATETHE GROUP helps brands design, power and scale their global digital businesses with 4 distinct technology service divisions: creative, media, content and technology.

With over 200 consultants in New York City and London clients include Burberry, Knoll, the New York Times, NOWNESS and Godiva.

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