Creating a Data Driven Marketing Strategy – Aug 20, 2014

Creating a Data Driven Marketing Strategy – Aug 20, 2014
Event on 2014-08-20 18:00:00

We invite you to our next event, Wednesday, August 20, 2014. 

Create a Data Driven Marketing Strategy

Without the data, marketing could be a complete waste of time and money. Data can help guide your marketing strategy in the right direction

We have two excellent presenters for you this month 

J. Rhett Frandsen,  SVP of Corporate Strategy, Rakuten Marketing 

J. Rhett Frandsen was named Senior Vice President of Corporate Strategy in May 2014. He was previously Vice President of Sales and Business Development at MediaForge, which was acquired by Rakuten Marketing in 2012.

Frandsen currently provides the strategic direction for all Rakuten Marketing channel, product, and regional development. This entails providing new and innovative business strategies, guiding market positioning, and helping to build out the company’s cross-channel marketing capabilities. In his previous position at Rakuten MediaForge, he helped with the creation and development of Rakuten Marketing’s multi-channel marketing attribution tool, Cadence. He is passionate about creating sustainable value through innovation for advertisers, publishers, and agencies. He is an expert in the planning and implementation of emerging media and technologies that push digital marketing into the future. Prior to this role, Frandsen served in several executive positions at Rakuten MediaForge that led to its success and eventual acquisition by Japan based Rakuten. He has a B.A. in International Business from Westminster College.

Joe Martin, Manager Adobe Digital index team

Joe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than seven years in consumer data analysis, corporate strategy, and digital marketing.

His reports have been featured on CNBC, WSJ, NY Times, Mashable, TechCruch, Forbes, AP, and other top tier press. He was most recently most recently quoted in Forbes and the NY Times for his findings around the World Cup. Joe is currently working as a Manager for the Adobe Digital Index team.


 So, be sure to join us on Wednesday August 20th.

Learn what data is important, and how you can use it to create marketing sttrategies that work! 

Q&A to follow featuring presenters


  • Actionable tips & tactics
  • Marketers discuss failure points & ways to win with search. 
  • Professional networking event. 


Wednesday, August 20th, 6pm – 9pm  

  • 6pm – 7pm: Check-in, networking, food & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speaker, panel discussion. 
  • 8:30-9pm: Q&A and wrap up.


Adobe Technology Campus

3900 Adobe Way

Lehi, Utah 84043 



Free for members, for non-member tickets. 

Current Members: 

SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event. 

Members have until 72 hours prior to the event to RSVP / claim their tickets. 

Annual membership dues must be current to claim your seat(s).

  • If you are unsure of membership status, contact:

Non-Member / At the Door Fees: 

Unclaimed member tickets may be sold to the general public. 

Walk-ins / not pre-registered – at the door payable by credit card only. Must be checked in prior to 7pm.

*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

at Adobe
Adobe Way
Lehi, United States

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