Creating a Digital Marketing Strategy For Your Business
Event on 2015-04-30 18:00:00
Learn how to take advantage of digital marketing to grow your business!
In this workshop, participants will learn how small and mid-size companies can successfully utilize digital marketing to reach customers. Starting from the ground up, the workshop will discuss the marketing channels and tools available to businesses, how they can be utilized, and how they all come together in one cohesive strategy.
Participants will learn how to build a digital marketing strategy for their business, and what exactly they need to execute it.
The workshop will cover:
- An overview of best practices and requirements for popular digital marketing channels, including Search Engine Marketing, Email Marketing, Social Media Marketing, and more
- A simple framework for planning a digital marketing ecosystem to support your business goals
- The latest trends in the industry that can impact your business
- A plan for converting activity to results in digital marketing through simple strategies and analytics
About the Instructor:
Jason Abrahams is vice president of marketing for Root3 Growth Marketing, a Chicago-based agency focused on developing long-term success strategies for high-growth businesses. Acting in many cases an outsourced CMO for his clients, Jason is charged with developing and executing brand strategy for clients across the country. He oversees a team of internal and external resources who are focused on executing both digital and traditional marketing tactics to drive customer base growth, digital conversions, and overall brand development for its clients.
Prior to joining Root3 in November, Jason oversaw marketing strategy development and execution, including major rebranding efforts, at Rightsize Facility Performance/Office Furniture Center, a turnkey provider of office interiors and facility services, Club Colors, a brand management and promotional products agency, and National Gift Card, a leading supplier of gift card solutions for the incentive industry. He has also held marketing, sales, and business development positions at KemperSports/KemperLesnik and THG Sports. Jason holds a BBA from University of Miami (FL) and a MBA from DePaul University Kellstadt Graduate School of Business.
at Flashpoint Academy, Screening Room
28 North Clark Street
Chicago, United States