Creative Content Marketing: Winning Hearts, Minds & Wallets

Creative Content Marketing: Winning Hearts, Minds & Wallets
TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds & Wallets, to a packed room yesterday. Over the course of an hour, he shared insights, case studies and processes …
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Publishers maximize content marketing awareness metrics at executive roundtable
It suggests the speakers have no interest in what "content" consists of, and makes it easy to insinuate pathological underpinnings for their failures. But it's also the message, and the message is marketing, and our reaction to it signifies only that …
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Key to marketing is 'winning prospects over with content'
Indeed, Lisa Dunn, writing in SiliconCloud's Digital Marketing blog, suggested that in B2B marketing, content is what makes a company want to do business. Ms Dunn said it is important that firms not only produce enough quality content, but also make …
Read more on Business Strata – Business News

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