West Palm Beach, Florida (PRWEB) December 28, 2012
Cristia Medical Supply Inc. has recently strengthened its hold on the ecommerce market place by availing its extensive line of medical products on Yahoo Shopping, Bing Shopping and Shopping.com. These online shopping networks are considered to be three of the biggest players among the different online shopping channels trailing right behind the Google Shopping network in the number one position. According to the companys management, this move is set to improve the companys market share and subsequently increase its profitability.
The move by Cristia Medical Supply Inc. is in response to the increased demand for medical supplies, and medical equipment brought on by the newly legislated health care reform act which has already brought thousands of new customers to the healthcare marketplace. Apart from helping individuals access health care services, the health care reform act has also subsidized the cost of certain medical supplies meaning that more people are able to afford medical supplies. It is this increased demand that has motivated Cristia Medical Supply Inc. to go beyond the traditional brick and mortar store and use these ecommerce platforms to expand its market reach.
In the past, the medical supply industry mainly targeted the older demographic, however due to breakthroughs in technology many products are now being developed that benefit younger people including the aging , baby boomer generation which has been at the fore-front of fueling demand for medical supplies. This computer savvy generation has shifted most of its shopping to online outlets, a fact that has been a driving factor in many of the investments Cristia Medical Supply Inc. has placed it’s faith in.
Yahoo shopping is an ecommerce shopping platform that comes fully integrated with a vertical search tool that makes product search much easier and more comprehensive. This ecommerce platform is an established online market place that allows companies to sell their products in a high traffic environment.
Another ecommerce platform that the company has ventured into is Bing Shopping which is an online shopping platform that allows shoppers to gain a discount when they buy a product after clicking an ad. This innovative platform, helps to increase the company’s market share since it gives customers an incentive to buy the respective medical supplies through well targeted adverts.
The third platform that Cristia medical Supply Inc. has expanded to, is Shopping.com, which is a price comparison website owned and operated by eBay. This platform features various programs including the smart shopping program that highlights the lowest and highest prices for a product online. This platform will help anchor Cristia’s lowest price policy by ranking it as one of the price savvy companys.
A majority of medical supplies are hard to find items , and thus by availing them online Cristia Medical Supply Inc. has helped reduce the search costs for the products. This is set to benefit customers who are not familiar with medical supply stores and do not have the time to move around from store to store searching for a particular product.
About The Company
Cristia Medical Supply, Inc. is a medical supply store that offers an array of medical supply products ranging from bandages to surgical products. This company focuses on providing quality, customer centered services at a reasonable and affordable price.