New Haven, CT (PRWEB) October 30, 2014
Radio listeners who indicate use of four specific product categories are raising questions about the impact of traditional radio commercials and have overwhelmingly endorsed custom content as the marketing method most likely to influence a purchasing decision.
Those are some highlights from an online research poll of 525 consumers conducted by radio marketing company CRN International. The research is now available in four product categories, isolating the results of respondents who indicated they have purchased or considered purchase in the product category over the last 12 months. The categories are: