CROSSMARK Names Jim Norred President of Marketing Solutions Group

CROSSMARK Names Jim Norred President of Marketing Solutions Group
The group provides insight-driven marketing solutions to address the challenges that brands experience every day. It includes integrated engagement marketing expertise through Marketing Werks and PromoWorks, as well as Twin Oaks, a leading shopper …
Read more on Business Wire (press release)

3 Opportunities for Marketing Automation Providers in 2015
Marketing automation providers generally offer really helpful tools for marketers. But even if the tools are helpful, they're not necessarily perfect. Today's solutions still have plenty of room for improvement. Let's take a closer look at three great …
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How MailChimp's irresistible “Serial” ad became the year's biggest marketing win
Regardless of the reasons for its success, the MailChimp ad is clearly one of the biggest marketing coups of the year, with a cultural resonance eclipsing many Super Bowl ads that cost millions of dollars to air on TV. To get the story behind the ad …
Read more on Quartz

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