Custom content earns nearly 40 percent of marketing budgets – Brafton

Custom content earns nearly 40 percent of marketing budgets – Brafton
Marketers continue to spend more on custom content, according to a recently released study from the Custom Content Council. On average, companies allocate 39 percent of their marketing, advertising and communications budgets toward content creation.
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Content marketing: A catalyst for positive change – Business Review Weekly
The term that is being used for this trend is “content marketing”, and it requires more than simply hiring people who can write – you need to develop a content-focused culture. In an organisation, culture influences behaviours throughout the company …
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