Customer Experience: The Growth of Reverse Marketing

Customer Experience: The Growth of Reverse Marketing
Social media is an example of reverse marketing. Customers are marketing to other customers and to organizations. That's the big difference between social media and traditional media, where the organization markets and communicates to the customer.
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Ask the experts: Measure the value of social media marketing
The amplification model doesn't calculate return on sales from marketing. It shows the value of impressions and actions and compares them to the cost of buying that level of activity through traditional advertising means, Tobin said. Using the …
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Three reasons to bet on commenting for marketing ROI
When the character Paprika (who is a sort of repressed personality herself, but I won't say too much to keep from spoiling the plot) offers this viewpoint it reminded me to revisit a very important area for today's web marketers to pay attention; that …
Read more on Econsultancy (blog)

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