CWE Eastern MA – Master Your Marketing Strategy (6 weeks) – October 8

CWE Eastern MA – Master Your Marketing Strategy (6 weeks) – October 8
Event on 2014-10-08 18:00:00

Suggested Pre Requisites: Business Planning, BYBs

Who Should Attend:

  • I own an early stage business
  • I own a growing business

As an entrepreneur, everything you do is a marketing opportunity. As more challenging competition and technical tools become the norm, it is essential to reach potential customers and develop loyalty in ways that are practical, convincing, clear, and urgent. In this six-week intensive course, you will:


  • Understand market research and how to identify and quantify your target
  • Review the commonly referenced “4Ps and 3Cs” of marketing
  • Know how new marketing tools such as: Social Media, Search Engine Optimization, Online Marketing and E-Marketing can work for you
  • Gain clarity around how traditional marketing concepts such as: Branding, Advertising, Public Relations, Event Marketing, Collateral Development that can support you in growing your business
  • Understand the importance and value of tracking and metrics as it relates to marketing
  • Develop a tailored plan that you can start immediately, no matter how small your budget


Please bring, or send in advance, any marketing materials you have for your business that you would like to share, get feedback on, or improve (Advertisement, logos, brochures, business cards etc)


Where: CWE Eastern Massachusetts, 24 School Street, 7th Floor, Boston, MA 02108

When: Wednesdays, October 8th to November 12th, 6 pm – 9 pm

Fee: 0/6 week class. Partial scholarships may be available to those who qualify.

Next Step: BYBs, Consulting, Growth, Online

at CWE Boston Office
24 School Street Suite 700
Boston, United States

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