New York, NY (PRWEB) August 01, 2013
Executives from top childrens entertainment companies will reveal their proven strategies for brand licensing success during Cynopsis Kids August 27 webinar How to (Really) Increase Kid Brand Revenue through Licensing. During the 90-minute webinar, Sean Gorman (President of American Greetings Properties), Daisy Kline (VP of Marketing & Brand Management at Scholastic Media), Melissa Segal (EVP of Global Consumer Products at The Jim Henson Company), and Pete Yoder (VP of U.S. Consumer Products at Cartoon Network Enterprises) will share real case studies of successful licensing programs both within and outside the television realm, for new and legacy properties. Sales of licensed products rose for the second consecutive year in 2012, generating $ 5.45 billion for trademark owners and a retail value of $ 112 billion, according to the International Licensing Industry Merchandisers Assn. Hosted by Cynopsis Kids Editor Cathy Applefeld Olson, this interactive virtual workshop will provide insights on deal-makers and breakers for brand developers, programming execs, potential licensees or childrens content marketers.
During this information-packed 90-minute webinar, attendees will learn how to: