Dallas, Texas (PRWEB) March 04, 2014
Dallas digital business development firm, Frozen Fire, now offers a Digital Business Development Competitive Analysis.
In todays business climate, competitive analysis is no longer limited to just a price and feature analysis. To be most effective, a competitive analysis must also include the efficacy of a brands web presence.
A companys digital presence is its single-most important sales tool. Potential customers are no longer dependent on a salesperson to guide them through the decision-making process. They are self-educated and using the web to find the solutions they are looking for.
How a brands digital presence, including messaging, social media marketing and search engine optimization compares to that of its competitors matters. Many companies today launch into the world of digital marketing as if they have a blindfold over their eyes, entirely unaware of how their competitors are utilizing digital strategies to grow their businesses.
Companies today must keep pace with changes in competitive positioning and differentiation. It is more important that ever before that companies know their organic rankings with search engines, as well as how their competitors rank, said Greg Spindler, chief strategy officer at Frozen Fire. Without this important information, it is extremely difficult to build a competitive online presence that drives revenue.
To meet the need for a comprehensive competitive analysis, Dallas digital business development and marketing consulting firm, Frozen Fire has developed a digital business development competitive analysis quick start program for companies looking to stay ahead of their competition.
Frozen Fires Competitive Analysis Package includes: