Data Visualisation and The Art of Presenting Complex Ideas

Data Visualisation and The Art of Presenting Complex Ideas
Event on 2015-04-30 18:00:00

The visual presentation of information has been enormously leveraged by new technology roll-outs, software development and the age-old mathematical preoccupation with ‘tree mapping’ – spectacularly projected into the information age.

A picture is still worth a thousand words, or perhaps nowadays one hundred thousand data points fashioned into a meaningful and dazzling visual feast. In the time-challenged and attention-distracting world of today, the chance to make a point to your colleagues or change the mind-set of your bosses is always going to be limited – and requires all the ammunition a professional practitioner of communications can get.

Communicators need to sit up and take notice of the opportunities now provided for graphic communications in the service of concision and memorability.

Over the course of 45 minutes, Chief Executive of the Fifth Business, Enda Logan, will take you on an interesting and thought-provoking journey around this rapidly-developing arena using ‘live’ client work and classic examples of the genre.

It promises to be a fun ride – you’ll never see communications in the same light.

Enda Logan, Chief Executive of The Fifth Business has worked in a variety of senior management positions in the training and marketing disciplines within the oil and gas service sector, combining his practical and academic experience through taking an MBA which he completed in 1993. He has been a member of the Chartered Institute of Marketing and the International Association of Business Communicators for many years.

Committed to systematically improving IT exploitation through better engagement techniques, he set up The Fifth Business in 1994, developing it into a leading change communications, training, multimedia and virtual working consultancy. The company now has offices in London, Houston, Aberdeen and The Hague and its work has taken its professional staff to every continent – the company has 75 full-time consulting, media and training staff.

Enda himself has led many projects throughout the world – helping managing change initiatives, establish virtual team working, market corporate universities and promote the optimum use of expertise throughout global organisations. He became a Harvard Business School graduate through the prestigious three-year part-time Owner/Presidents’ Management Programme (OPM) conducted on-site at the Boston campus from 2008-10. In 2014 Enda was appointed Visiting Professor at RGU’s Business School, in association with the university’s under-graduate and post-graduate communications and public relations degree programmes.


We look forward to seeing you at this fantastic event!

* Please note that event fees must be paid in advance to secure your place. Unfortunately we cannot make any refund for cancellations although substitution of another person is possible. Thank you.

at Room H230
Faculty for Health and Social Science, Robert Gordon University
Aberdeen, United Kingdom

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