David Jones undergoes 'complete rethink' to align marketing with brand purpose
Screen Shot 2015-06-09 at 1.34.11 PM David Jones has undergone a “complete rethink of its brand purpose” as the department store flagged a shake-up of its Leading an extraordinary Life tagline that has led its marketing since the start of last year.
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Has marketing grabbed the IT reins at your company?
CIO Manifesto IT execs face many threats, but perhaps their biggest nightmare is the prospect of IT strategy being driven by the whims of the marketing department. Yet aligning technology and the…softer business disciplines, could be the key to …
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Better marketing may boost high school science participation: study
Ms Palmer, a trained science teacher, who also spent about a decade in marketing, said students appeared to assess how "valuable" a particular subject was, in terms of their enjoyment and their career or university plans, and compared those values to …
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