Houston, TX (PRWEB) December 09, 2011
Call-tracking and analytics software company Bionic Click announced the appointment of David Szetela as its Chief Marketing Officer. Szetela will be responsible for all sales and marketing activities, helping to fuel the growth of the Houston-based startup. Szetela is a former Apple executive who recently sold his successful online advertising agency, Clix Marketing.
“David’s addition to our management team of will build our bench strength and accelerate the adoption of our technology,” said Stephen Moore, founder and CEO of Bionic Click. “He’s familiar to thousands of agencies and advertisers through his numerous speaking engagements, his radio show PPC Rockstars, his stint as PPC Faculty Member for online training company Market Motive, and the two books he’s written on advertising online.”
“It was easy for Stephen to coax me out of semi-retirement to lead Bionic Click’s aggressive growth drive,” said Szetela. “I’ve been involved in technology sales and marketing for more than 30 years, and rarely have I seen a software solution whose advantages over the competition are as clear and compelling. At Clix we were focused on continually conversion optimization – increasing the number of sales or leads for clients, while controlling costs and maximizing profits. Bionic Click’s call-tracking solution is the only one that integrates so tightly with Google AdWords, Acquisio and other advertising platforms and tools, that conversion automation becomes virtually automatic.”
About Bionic Click
Established in 2006, Bionic Click sells call-tracking technology that is easy to install, maintenance-free and tightly integrated with advertising platforms like Google AdWords and Microsoft adCenter, marketing automation tools like Acquisio and CRM systems like Salesforce. Bionic Click provides valuable intelligence by reporting on the source of calls that result from web page visits, the duration of those calls, the phone number of the caller and more. Web businesses can even listen to a recording of each call, and save call contents to sales tracking and CRM systems. Most notably for PPC advertisers, each call that results from a visit through a PPC ad is automatically recorded within Google AdWords, Microsoft adCenter and marketing platforms like Acquisio as a registered conversion. This allows advanced mechanisms like Google Conversion Optimizer and Acquisio Bid Management to automatically regulate keyword-level bid prices for maximum conversion volume and value.