Brandon, FL (PRWEB) March 14, 2013
D.C. Fawcett is warning marketers that the FTC may now be monitoring your Tweets and Facebook posts to make sure youre clearly identifying any promotions as an ad.
According to an article in the Wall Street Journal, FTC regulators say that posting an ad on Facebook or Twitter has the same basic requirement as any old-fashioned ad and cant mislead consumers.
DC Fawcett commented, I agree with the FTC that marketers shouldnt mislead consumers, however, I dont think my Facebook post should have to be prefaced with a long disclosure statement.
However, the FTC disagrees according to the Wall Street Journal article. The FTC provided some hypothetical promotions that could be considered crossing the line. One would-be Twitter post from a fictitious celebrity account said: “Shooting movie beach scene. Had to lose 30lbs in 6 wks. Thanks Fat-away Pills for making it easy. Typical loss: 1lb/wk. #Spon.” The FTC said the used abbreviation for sponsor, “#Spon” could be unclear to consumers.
The FTC also stated that disclosures need to be included in these micro ads because in many cases, consumers can immediately go purchase the item at a brick-and-mortar store without browsing for more information online.
DC Fawcett said, I find this highly irregular. If I provide a link for a friend to buy a headache remedy online, but instead he wants to go get it from the local grocery store, how is this misleading if Im not getting paid a commission from that recommendation.
DC Fawcett added, I think the FTCs intentions are good, but I see too many grey areas in applying to this social media channels, which means there is going to be some confusion amongst marketers. Unfortunately, confusion is usually met with fines from the FTC instead of answers, it’s really an unpleasant way for someone to learn what’s acceptable and what’s not.
Dc Fawcett is Internet Marketing entrepreneur who has been teaching online marketing principles to small business and individuals since 2009.
He teaches basic business marketing principles and Internet marketing strategies to business owners and individuals alike. For more information visit http://www.internetmarketingbasicsblog.com/?p=226
DC Fawcett Corporation
622 E Lumsden Rd, Brandon, FL 33511-6524