DealerRater Streamlines Review Collection for Dealers with New ReviewBuilder Platform

DealerRater, the car dealer review website for consumers, today launched ReviewBuilder as an automated solution for U.S. and Canadian car dealerships to accelerate their online review collection efforts and boost visibility across the Web.

ReviewBuilder, an all-new product in DealerRaters Certified Dealer program suite, offers dealers an automated, customizable and hands-off approach to earning more reviews at a faster pace. All reviews generated by the tool earn a Verified Customer badge displayed alongside the review, providing an additional layer of trust and transparency for consumers searching for the right dealership.

Studies have shown that consumers trust reviews more than all types of advertising. ReviewBuilder allows dealers to increase the velocity at which they receive reviews while removing any reliance on manual or inconsistent processes at the dealership, said DealerRater CEO Gary Tucker. Our pilot test resulted in participating dealers averaging four times more weekly reviews, and 99 percent of all reviews collected described a positive experience. With the ability to capture higher volumes of reviews, dealers can leverage the positive stories right away and address unhappy customers before it impacts their CSI scores.

ReviewBuilder further streamlines review collection efforts by removing the manual email verification process that is required before a review posts. Reviews generated through ReviewBuilder are automatically verified, resulting in more reviews posting more quickly.

Initial results have shown approximately 70 percent of reviews received to be service-specific, where word-of-mouth resonates highly among shoppers.

In just a couple weeks on the program, ReviewBuilder has quadrupled our review count for 2015, said Bill Simmons, E-Commerce Director for Haley Auto Group. Its hands-free and very effective at generating verified customer reviews for our DealerRater page every day.

For more information on ReviewBuilder, visit

About DealerRater

DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the worlds No. 1 online resource for anyone seeking trusted, third-party information on automobile dealerships. DealerRater features nearly 41,000 U.S. and Canadian car dealers, nearly 2 million consumer reviews and a million-plus cars listed for sale. More than 14 million consumers read DealerRater review content across the Web each month. Consumers visit the DealerRater site to search for car dealerships, read reviews, write their own descriptive reviews and find car deals all for free.

DealerRater offers qualified car dealers a Certified Dealer Program as a reputation-building management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Its national network of more than 5,600 dealers are members of the award-winning DealerRater Certified Dealer Program. DealerRater is proud to have earned the No. 137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. DealerRater is well poised to continue its global expansion, accelerate product innovation and evaluate strategic acquisition opportunities with a recent equity investment from Great Hill Partners, a Boston-based private equity firm focused on growth companies. DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and its third consecutive Top Rated Reputation Management award in the fifth annual DrivingSales Dealer Satisfaction Awards. For more information, visit or call 800-266-9455.

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Press Contact:

Eric Pylvanainen

PCG: Los Angeles



Wendi McAden

PCG: Philadelphia



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