Waltham, MA (PRWEB) May 06, 2013
DealerRater, the worlds premier car dealer review web site, today announced the release of a joint case study with Polk that provides proof that consumer reviews drive auto dealer business. The case study can be viewed in full at: http://ow.ly/knp1B.
Based on its industry-leading registration data and extensive experience analyzing automotive industry data, Polk was able to help DealerRater prove the value of building and maintaining a strong online reputation. Specifically, Polk quantified the direct impact of higher average sales ratings and Certified Dealer Program participation on driving increased vehicle sales. Key points validated by Polks analysis include: