Dear Diary: A Content Marketing Makeover

Dear Diary: A Content Marketing Makeover
Event on 2014-06-12 00:00:00
Dear Diary: Today I created a blog post and I tweeted four times. No one commented or retweeted me. I felt alone, especially when I went to my company Facebook page, and saw that my PTAT score is -42. How is that even possible? Only our Google+ is hopping. (Ha! Just kidding. As. If….) Does that sound like a page out of your own diary content plan? Time for a reset. At this session, Ann Handley helps you remake your content marketing strategy and plan. She'll show you what the popular kids best-in-class marketers are doing to create content that makes their boss love them. And she'll share her own formula for innovative content, and show you how it can apply to you. You'll learn how to: • Create content that matters to your company • Use the can’t-miss formula for developing innovative content (no actual math skills required) • Organize your team to generate consistently effective content • Produce content that differentiates your brand Speaker Bio: Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. She currently has close to 200,000 followers on Twitter and writes about content, marketing and life at the highly entertaining A pioneer in digital marketing, Ann is the co-founder of, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. Ann is based in Boston, Massachusetts.

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