Death Of The Digital-Only Agency? Marketing Students Say It's Coming In 10

Death Of The Digital-Only Agency? Marketing Students Say It's Coming In 10
the-end-200px If you run a standalone digital agency or an agency that specializes in a specific vertical like social media, your days are numbered. That's the conclusion of a recent study of more than 2,000 European marketing students — in the UK …
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The NBA's Extensive Digital Following Creates Unique Marketing Opportunities
In what has been heralded as one of the greatest match-ups in recent years for The Finals, with the San Antonio Spurs taking on the Miami Heat, the NBA is reaping the benefits of a well-watched 2012-13 season and its wide social media following through …
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Salesforce Buy Digital ExactTarget for .5 Billion
Salesforce has just announced that it has it has bought digital marketing software maker ExactTarget in a deal worth $ 2.5 billion. ExactTarget provides a range of products that help companies make more of their cross-platform presence to grow their …
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